Impacts of colour

Impacts of colour

Colour has a profound effect on human behaviour and it is better understood now than at any time in history.
The Colour Affects System of applied colour psychology is built on the pairing of colour physics with psychology to evoke consistently reproducible - and predictable - psychological response to colour in the great majority of people.
Colour affects your bottom line in branding, packaging, web design, interiors, product design and fashion.
Understanding your personal palette and how to surround yourself with your best colours, in your clothes and your home, will make you feel good about yourself and send your confidence soaring. Looking great is an inevitable by-product.

Muted colours considered beneficial
Resene Ming	Resene Drover	Resene Golden Glow	Resene Mexican Red	Resene Milk Punch	Resene Chetwode Blue
Resene Puerto Rico	Resene Sunglo	Resene Tacao
Colours considered too sharp or detrimental
Resene Bunker	Resene Grenadier	Resene La Rioja	Resene Seance	ReseneTurbo	Resene Yellow Sea

Uplifting bright colours
Resene Cranberry	Resene Deep Koamaru	Resene Flame Red	Resene Lima	Resene Moon Yellow	Resene Resolution Blue
Resene Salem	Resene West Side	Resene Windsor
Darker (but not black) colours
Resene Cinder	Resene Haiti	Resene Midnight	Resene Sepia

Soft pastel colours
Resene Blossom	Resene Burning Sand	Resene Cherub	Resene Dutch White	Resene Pancho	Resene Sandy Beach
Resene Perano	Resene Spun Pearl	Resene Surf Crest	Resene Viola	Resene Vista Blue	Resene Wistful
Soft mid toned colours
Resene Astra	Resene Au Chico	Resene Coral	Resene Highland	Resene Laurel	Resene Mexican Red
Resene Leather	Resene Neptune	Resene Pure White	Resene Putty	Resene Spanish White

General guides to colour self help
White

• In its natural form it is daylight.
• Helps the mind to be open, clear and receptive.
• Not good if feeling isolated or cut off as it encourages depression and body chills.

Reds

• Dark and severe reds tend to have the ability to over-stimulate and agitate.
• Helps with blood pressure, cold hands and feet and hypertension.

Oranges

• Brighter oranges are very social and gregarious.
• Deeper oranges like terracottas are very warming.
• Helps with muscular tension and liver disorders.

Golds

• Falls between yellows and oranges.
• Less irritating to the nervous system than yellow.
• Very beneficial for pain in the joints and arthritis.

Yellows

• Bright sharp yellows are very tiring and can trigger migraines and travel sickness.
• Helps tissue renewal and constipation.
• Soft yellows used with bright blues are good for mental stimulation and growth in children.

Bright Greens

• Those greens often referred to as Kelly Green are found to energise the central nervous system.
• Used with clear blues and pure white this type of green encourages physical activity.

Dark Greens

• Assists blood circulation and helps concentration.
• Think of the ‘green room’ used by an actor prior to a performance.

Pale Greens

• Very soothing with anti-stress qualities.
• Promotes an even and steady heart rhythm and harmony.

Turquoises

• Between blue and green, helps if there is emotional anxiety or hyperactivity.
• Useful to balance blood sugar and insulin levels.

Pale Blues

• Cooling and helps encourage rest.
• Helps self-reliance.
• Balance for over-activity.

Dark Bright Blues

• Immune boosting.
• Certain types of headaches and bilious stomach-ache can be corrected with this colour.

Indigos

• It is this deep blue-violet that has been used in medicine bottles over the years.
• Useful where fear is stopping activity.
• Sedative.

Mauves

• Mix of violet and red.
• Nurturing, promotes intuition, meditative and insightful.
• Positive effect on the pineal gland.

Magentas

• Described as blue/pink.
• Helps with lack of co-ordination, recent shock and excess stress.
• Darkest hues of this colour are formal and austere and may feel unwelcoming.

Greys

• Blending of two neutrals.
• As a mid tone colour it has been used to denote cool rational thinking.
• Helps heavy metal toxicity.
• Too much of this colour is demotivating.

Browns

• Earthy blend of orange, ochre yellow and black.
• Denotes dependability.
• Can make individuals feel secure and stable.
• Darkest form of orange.

Black

• Black equates to lack of light – night – and is used to rest mind and body.
• Self-sufficient and hard – it is used during periods of extreme change and trauma.
• It can be protective and has been used traditionally to signify death and mourning.

 Resources
 http://www.colour-affects.co.uk/
http://www.resene.com.au/homeown/use_colr/coloursforliving.htm